Blue Ocean Strategy
How to Create Uncontested Market Space and Make Competition Irrelevant
Referenced in How to Rage Quit (the Right Way)
Don't Make Me Think
A Common Sense Approach to Web and Mobile Usability
Referenced in Dark Patterns
The E-Myth: Revisited
Why Most Small Businesses Don't Work and What to Do About It
Referenced in Three and a Half Resume Boosters
Failing Forward
Turning Mistakes Into Stepping Stones for Success
Referenced in Continuous Reflection
Good to Great
Why Some Companies Make the Leap and Others Don't
Referenced in Just Call It Security , We've Always Done It That Way , Job Boards for Engineers , and DIE, Cattle, DIE!
Mythical Man-Month
The: Essays on Software Engineering, Anniversary Edition
Referenced in The Iron Triangle
The Peter Principle
Why Things Always Go Wrong
Referenced in Parallel Career Tracks , and Security Acronym Soup
Positive Personality Profiles
D-I-S-C-over Personality Insights to Understand Yourself and Others!
Referenced in I Quit
The Practice of Professional Consulting
The Journey of the Trusted Consultant
Referenced in Make Boring Great Again , and Multitasking Shmultitasking
Start With Why
How Great Leaders Inspire Everyone to Take Action
Referenced in The FTC gets it... right? , and Navigating Change
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
Referenced in Just Call It Security
The Power of Less
The Fine Art of Limiting Yourself to the Essential... in Business and in Life
Referenced in Just Call It Security
The Tyranny of Metrics
Referenced in Toxic Bloviating Douchenozzle , and Simon Says: West Side Story Sucks
